7. The Cycling Tourists Story: Changing Negative Perceptions of Iran
One of the most powerful anecdotes from the interview involves two international cyclists who arrived at the lodge exhausted and sunburned after a 32‑kilometre ride in the hot spring weather. They had been regretting their route, expecting nothing of value in the area. When they saw the lodge sign, they envisioned a hotel with a coffee shop – but instead found a remote village. However, after a warm welcome, cold drinks, traditional food, and two days of rest, their perspective transformed completely. They told the owner, “Our view of Iran has completely changed – from negative to positive.” The owner notes that he has endured extreme infrastructure challenges – water by tanker, gas from 40 kilometres away, and two‑hour trips for supplies – specifically to be the person who changes foreign visitors’ perceptions of Iran. He feels, however, that the government does not recognise or value this sacrifice.
8. Economic Sacrifice and Family Dedication
The owner is remarkably candid about the economic realities of his work. He states bluntly, “The economic side of this work is zero – but the cultural and artistic side is high.” He advises potential eco‑lodge owners that begging might be more profitable than running such an establishment. He and his family have sacrificed time, capital, and daily comfort to preserve and promote regional culture, living at what he describes as a “zero‑point border” far from urban services. His motivation is not financial gain but a deep love for his homeland and a commitment to showing its true face to the world.